Analysing coming of age posters The Florida Project

The poster for The Florida Project emphasises its coming-of-age theme through several elements, reflecting the emotional journey of the film’s young protagonist, Moonee, and her experiences.

Images

The image of Moonee, showcases the playful nature of childhood and their attempts to make the best out of their situation, which is central to the coming-of-age story.

Tagline
The tagline is subtle, allowing the audience to feel the complex themes of childhood, innocence, and survival without overtly stating them.

Colours
The poster uses bright, bold colours, such as purples, yellows, and pinks, which reflect the vibrancy and energy of childhood.

Text
The text on the poster for The Florida Project is minimalistic, letting the imagery of the characters and setting speak more powerfully about the coming-of-age themes. The film’s title is often placed in a simple, clear font, allowing the focus to stay on Moonee’s character and her environment.

Overall Aesthetic
The poster hints at the coming-of-age theme where Moonee’s journey is one of learning, surviving, and discovering the complexity of the world around her.